Manager
The month of April has shown some steady results across the board. We have seen a slight drop in website traffic, however it looks as though this drop occurred over the Easter period which is to be expected as less people are searching during that time. In terms of the Google Ads campaign itself, we have seen a slight dip in the total number of conversions, however seeing the conversion rate increase by 17% has been extremely positive. We did see a drop in conversions over the Easter period as well, however it was positive to see this pick back up towards the end of the month which is promising for the month of May.
AdWords Analysis
The performance of the Google Ads campaign for April has been good. We saw an increase in the conversion rate (17.6%) which is always an indication of a positive campaign although towards the middle part of the month overall conversions dropped. This is to be expected because of the Easter period, however it did pick up towards the end of the month. The plan for May is to structure the campaign to drive an increase in CTR and lower down the cost/conversion.
Recent Comments