Manager
The month of April has been a steady month of results overall. We have seen a dip in website traffic that occurred towards the end of the month due to the down time with the website and the Google Ads account being adjusted accordingly with this under the client’s advisement. We did also see this dip on Google Ads when looking at the conversions throughout the month, however it was promising to see this bounce back once the site and Google Ads campaign were running as usual. For the month of May we do expect the number of conversions to increase from what we saw this month.
AdWords Analysis
The performance of the Google Ads campaign for April saw an increase in CTR (11.4%) although overall conversions dropped down to 31.7. For the month of May we are looking to be focusing the search campaign on just mobile because we are getting more conversions there and the cost per conversion is lower by more than 40%. Another option is to allocate half of the budget of the Computer search campaign to the Mobile campaign.
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