Manager
April has seen a steady month across the board. While we have seen a drop on the overall website traffic, it looks like some of these dips have occurred over the Easter period which is to be expected as less people are searching during that time. The SEO rankings have also had a difficult month and have seen a few small drops, however with the off page strategy we are confident that we can see these rankings bounce back. The Google Ads campaign has seen a lower total of conversions however, the conversion rate has increased which is very positive. Over the coming month, we will continue optimising the campaign, however with a higher budget the results could definitely be improved.
SEO Analysis
The month of April has seen a slower month overall for the SEO results. We have seen the Miles and Chinchilla search terms drop slightly over the last 30 days. In order to ensure we see these rankings bounce back we will be furthering our off page strategy. With this, we should be able to see an increase in these rankings for the month of May and also be able to defend the current rankings of the other search terms.
AdWords Analysis
The performance of the Google Ads campaign saw an increase on our conversion rate by (3.7%). We also managed to get 18 Clicks on the campaign and got 2 Conversions out of those. Due to the limited budget we have optimised the Ad schedule to maximize the budget but we can also consider increasing the budget by 100% which can potentially double the performance of the campaign.
Recent Comments