Manager
The month of May has been a very slow month overall. We have a number of impressions through out the month and this has lead to a few clicks, however based on the current daily budget, the campaign is simply not able to compete with the competitors in the same niche. We would recommend increasing the budget as highlighted in the AdWords Analysis below so that we can complete with the competitors, get more visibility on Google and see more than 1 lead coming through for the business per month.
AdWords Analysis
The performance of Google Ads for May saw an increase in CTR (60%) which was our target last month, that being said we can call it a success on that side. We have made many adjustments on bidding strategy and keywords and we only seem to manage to get 1 conversion for the month. Our suggestion for June to increase the performance is to increase the budget to $30 – $40 a day as the competition is increasing on a daily basis. Meaning, the cost per click increases as the days go by and the campaign should be able to keep up on the cost to be able to appear in the Google search network. The new budget should be able to give us enough traffic and visibility to increase the chances of getting more conversions and leads for the business.
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