Manager
The month of May has been a slower month overall, however still showing positive results. We have seen a very slight dip in the website traffic for the month, however it is great to see that 362 out of the total 1,301 users coming to the site have come from cpc (Cost per click – Google Ads). While we have also seen a drop in the total number of conversions, it’s been a huge win to see that the Click through rate (CTR) has increased over the last 30 days. Our team will continue optimising the campaign to ensure we see the number of conversions bounce back in the coming month.
AdWords Analysis
The performance of Google Ads this month was a success. We managed to increase the CTR (10.8%) which means the number
of people who saw your Ad mostly click the link and went to see the information on the landing page. Our conversion (16 total connversions) was lower compared to last month but definitely not a negative number. The plan for June is to structure the campaign to drive an increase in CTR by optimizing the keywords using exact match as much as possible.
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