Manager
The month of May has been an outstanding month of results! While we have seen a slight dip in the overall website traffic, it has been very positive to see that the most contributing channel towards the traffic is still cpc (cost per click – Google Ads). In terms of the Google Ads campaigns themselves, we have seen some huge improvements this month! We have seen a huge increase in the conversion rate and the number of conversions which is very pleasing. We will be continuing to optimise the campaign over the coming month to ensure we see this trend of results continuing on for the month of June.
AdWords Analysis
May has been a fantastic month of results for the Google Ads campaign. We managed to increase the CTR (11.4%) along with Conversion (37.5%) and Conversion rate (35.3%). We will continue to work on increasing the CTR as our target should be atleast 5% minimum, that being said we will structure the campaign to drive this target by focusing on high performing keywords and change the match type to exact match as much as possible and eliminating non performing keywords.
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