Manager
The month of May has been slower than what we would have liked to see. The Google Ads campaign has seen a drop in the impressions and conversions through the month of May. Our team is already working on the below changes highlighted in the AdWords Analysis, and we will be working towards a goal for June of improving the Click Through Rate, in order to also see a higher number of conversions in the coming month.
AdWords Analysis
May Google Adwords Campaign has been slower than expected. The campaign has generated 444 Clicks, 1.3% CTR with 5 Total Conversions. The performance was lower compared to last month. We need to focus on increasing the CTR for June as it can drive an increase across all the stats. We will be structuring the campaign to drive these increases by changing some of the keywords to exact match, removing keywords that are dragging our CTR down and focusing on search terms that have a higher intent on providing results. We will also try a different approach on a bidding strategy to focus more on conversions.
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