Manager
The month of May has been fantastic across the board! We have seen a 22% increase in website traffic which has been great. In terms of the SEO results, these are continuing to move into those number 1 positions on Google which we are pleased to see. We have also been able to maintain the majority of the rankings over the last month! The AdWords campaign, has also seen some fantastic numbers with an increased CTR and number of conversions. We will continue making our optimisations to the campaign to ensure these results continue into the month of June as well.
SEO Analysis
May has continued to show some outstanding SEO results! While we have seen a few of the rankings dip over the last month, we have been able to maintain the number 1 positions for a large majority of the search terms. We have even seen a few improvements over the last month for the terms ‘roller doors murarrie’ and ‘roller doors underwood’ which has been extremely positive. Over the coming month we will be continuing with our off page strategy in order to defend more of these established rankings through the month of June.
AdWords Analysis
The month of May has seen great improvements in Google Ads campaign compared to last month. We saw an increase in CTR (2%), Conversions ( 133.3%) and Conversion rate (91.5%) which was the plan for May. We also managed to get a lower cost per conversion (56.5%) which is fantastic. The plan for June is to structure the campaign to improve the CTR more which can lead us to more conversions, we will also revisit keywords to make sure we are eliminating non performing keywords.
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