Manager
May has produced some interesting results. While we have seen a positive month in terms of website traffic and SEO rankings, the AdWords campaign did see a slower month of results. Our team will be working on rebuilding the campaign so that we can see an increase in impressions, clicks, CTR and in turn conversions. For the month of June we do expect to see some larger improvements.
SEO Analysis
The month of May has been positive overall. We have seen the terms ‘air conditioning repairs chinchilla’ and ‘electrician miles’ bounce back slightly after dipping in the previous month. These terms are now sitting in the 10th and 12th positions respectively. We have also been able to maintain the ranking of the term ‘electrician chinchilla’, however over the coming month our focus will be on our off page strategy in order to see this rankings improve throughout June.
AdWords Analysis
May has been a slow month for the Google Ads campaign overall. We generated 26 clicks, 5.6% CTR and 465 Impressions, and despite the adjustments we made, we only managed to see some similar numbers from the previous month. The plan for June is to rebuild the campaign and use the data we gathered from the original campaign to only target the high performing keywords. This will also be a way for the campaign to be flexible with the current budget that we have for the campaign.
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