Manager
The month of June has been positive overall. We have seen a dip in the overall website traffic, which has come from our AdWords strategy of eliminating keywords that are less likely to convert into calls. Over the coming month, we should see this traffic pick back up and the click through rate continue to improve. Overall, a positive month that we believe we can improve upon for July.
AdWords Analysis
June has been successful in terms of increasing the CTR (77.8%) and we also achieved a lower Cost/Conversion (23.8%), but overall the performance was slower for the Google Ads campaign. This is to be expected because we removed irrevant keywords during the middle of the month to ensure we are targeting higher converting keywords.The plan for July is to continue with this structure but it will be much stronger because we will be seeing more relevant conversions with a lower cost for the month as a whole.
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