Manager
The month of June has been a fantastic one! We have seen a slight increase in the website traffic, which is great! In terms of the Google Ads themselves, we have seen an increase in the number of conversions throughout the month. We will be continuing with our strategy to increase the overall Click Through Rate throughout July and also striving to see a further increase in the number of conversions.
AdWords Analysis
June has been a great month for the Google Ads campaign. We’ve seen improvements in Clicks (9%), Impressions(93.2%), Conversions (18.2%) and Conversions rate (2.5%) which is fantastic! However, we did not reach our goal of increasing the CTR which we will be continuing to focus on in July. The plan for July is to create more exact match terms to increase the CTR and build up a structure to make these improvements on a monthly basis.
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