Manager
June has produced a solid month overall. With a change in strategy on the AdWords front, we will be monitoring the new campaign carefully as the data starts to flow in. In terms of SEO, the rankings are making some very positive movements which is great, especially on the Brisbane front. We will continue with our existing strategy in order to see this continue into July as well.
SEO Analysis
The month of June has continued to show some great movements in the SEO rankings! We have seen some large fluctuations with the terms ‘down light installation indooroopilly’ and ‘smoke alarm installation bellbowrie’ jumping straight into the number 1 positions on Google. Another big win for the month was seeing the term ‘electrician brisbane’ improve by 6 positions towards a better ranking. We will continue with our off page strategy into July in order to see some further improvements for the Brisbane search terms.
AdWords Analysis
Throughout the month of June, we saw 11 conversions, 3.5% CTR, 115 clicks and an 9.6% conversion rate. The CTR increased by 2%, which may not be much but with the change in keywords to exact match type this stat will continue to grow for the following month. The plan for July is to continue with the exact match campaign structure and ensure the quality score of each and every Ad.
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