Manager
The month of June has been a success across the board! We have seen a very slight drop in the website traffic, however it is still positive to see that a large portion of the traffic is coming from organic search. As we continue to see improvements in the SEO rankings, we do expect the website traffic to also increase. In terms of the AdWords campaign, this is performing very well with 24 conversions throughout the month. While our tracking is still not working correctly, we will be working on a solution for this over the next month. Overall, it has been a very positive month for both the SEO rankings and the AdWords campaign.
SEO Analysis
June has been a very positive month for SEO! We can now see 21 terms appearing on the first page of Google, with 11 of those terms actually appearing in the top 3 results on that first page, which is great! Some terms in particular that have seen some positive movements include ‘bridges thornton’ and ‘veneers thornton’ which have moved 27 and 3 positions towards better rankings. Over the coming month, we will be continuing with our off page approach to ensure we continue seeing the results moving in this positive direction.
AdWords Analysis
June has been really great month for the Google Ads campaign. We saw a drastic change in our CTR which increased to 7.7%. We expect that this can be better for July as the campaign is still coping with the recent optimisations that we are working on. Unfortunately we weren’t able to fix the call tracking issue as of yet and that’s why your conversion is just showing 4 for this month, while there were actually 24 conversions in total, which is a fantastic number! If we can accurately track this conversion we should be looking at probably about 20% conversion rate which is a very positive number. The plan for July is to find a better way to track this conversions accurately. Overall, the campaign structure is working perfectly and we just need to make some adjustments on few keywords and Ads to increase the CTR.
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