Manager
The month of July has seen a slower month of results. We have seen a dip in both the website traffic and the average session duration this month. We can see that about half of the website traffic is coming from organic search (Google Search) which is positive. However, as we see the rankings improving we would also expect to see this number grow. With our focus on the off page strategy for the coming month, we are confident we can improve the rankings on the terms which will lead to an increase in the overall website traffic as well.
SEO Analysis
July has been a month of ups and downs for the SEO rankings. We have seen some massive fluctuations again this month which is what we expect to see for the first few months of results. We can see 13 terms appearing on the second page of Google’s results and our goal for the coming month is to move these terms onto the very first page of results. We will be utilising our off page strategy in order to see more of the Melbourne search terms towards better rankings, as these terms will provide the highest value for the business in terms of the number of people searching for that area.
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