Manager
July has produced a pleasing month of stats. We have seen a dip in the website traffic this mont, with a large peak in the middle of the month which was interesting. It is great to see that the majority of users are coming to the site from organic search (Google Search results). The Google Ads Branded campaign has been performing well in terms of impressions and clicks and over the coming month we will be working to turn more of those clicks into conversions. The SEO rankings are continuing to see really positive improvements month on month and we will be continuing with our current off page strategy to see these results continuing into August.
SEO Analysis
The month of July has been a fantastic one for SEO! We have seen some major increases in rankings and can now see 186 terms appearing in the top 10 results on Google, with 142 of those appearing in the top 3 results! The terms ‘back pain rehabilitation ferny grove’, ‘workplace injuries treatment brisbane’ and ‘sports injuries rehabilitation brisbane’ have jumped 98, 48 and 33 positions respectively which has been great! Over the coming month we will be continuing with our off page strategy in order to gain more authority with Google and move more of these rankings upwards on that first page of results.
h2>AdWords Analysis
July has been a positive month for the Google Ads campaign. We saw an increase on traffic to our landing page as well as Clicks (34.8%) and CTR (30.9%) which have increased compared to the previous month. This means that the keywords and text ads are effective in the Google Search Network. The plan for August is to structure the campaign to drive an increase in the number of conversions without increasing the budget but by identfying the right days and time to bid higher on keywords and changing our bid strategy accordingly.
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