Manager
The month of July saw as slower start than previous months. We have seen a very slight increase in website traffic which is great, and positive to see that a large majority of the website traffic is coming from cpc (Google Ads) traffic. The campaign itself, while off to a slow start, has started to show improvements over the last 2 weeks in particular which is positive. Looking at the stats, these are down from the previous month and we will be working through August to ensure these numbers can bounce back up for the coming month.
SEO Analysis
July has been a slower month overall for the Google Ads campaign. However, it has been positive this month to see a slight increase in Clicks (1.2%) and Impressions (2.7%). Towards the end of July and as of today conversions have been picking up due to the change in bidding strategy discussed during the month. We will be observing this until the middle of the month to see if this strategy is fitting in well for the campaign.
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