Manager
July has produced some outstanding numbers! We have seen a 16% increase in the overall website traffic, and it’s great to see that cpc (Google Ads) and organic (Google Search results) are the 2 most contributing channels to this traffic. The SEO rankings have continued to show large movements in both directions throughout July. Through August we will be further executing on our off page strategy to ensure that we see an increase in the amount of movements towards the first page of Google. The Google Ads campaign has been showing fantastic results! We have seen an increase in conversions and a lower cost per conversion which is a massive win. Over the coming month we will continue with our optimisations to ensure we can maintain this level of results or even improve on them.
SEO Analysis
The month of July has seen a huge month of fluctuations across the board. We can now see 41 terms appearing in the top 10 results (first page) on Google, with 17 of those terms appearing in the top 3 positions. While we have seen some terms fluctuate away from improved rankings, we have also seen some terms making their way closer to the first page of results. As we continue with our off page strategy, we will see fluctuations in both directions with the rankings which is something we are monitoring closely. Throughout August, our goal is to see 50 terms appearing in the top 10 results on Google.
h2>AdWords Analysis
July has been a very succesful month for the Google Ads campaign. We saw improvements across the stats in the dashboards including Clicks (27.2%), CTR (19.9%), Conversions (36.8%) and Conversion rate (7.6%) which has been fantastic. We also managed to lower down the cost per conversion to $17.14 which has been a huge win. This number improved by removing non performing keywords and experimenting on bidding strategy, which we have done over the last month. The plan for August is to structure the campaign for a bigger drive in CTR by using more relevant keywords based on exact search terms.
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