Manager
The month of July has been an outstanding month of numbers! We have seen a 15% increase in website traffic as well as an improvement in the average session duration which is a great indication that the content on the website is relevant to what users are searching for. The SEO results have continued to be pleasing with some steady movements over the last month. The Google Ads performance has also been great, with an increased number of conversions from the previous month. We will be continuing with our current strategies and continue making optimisations throughout August for both the SEO and Google Ads campaigns.
SEO Analysis
The SEO rankings for the month of July have shown some steady improvements. We have seen the terms ‘bridges rutherford’, ‘bridges maitland’ and ‘crowns thornton’ improve by 1-3 positions each. Over the coming month we will be utilising our off page strategy to ensure we can maintain the achieved rankings while also continuing to make steady movements towards the top 3 results on Google.
h2>AdWords Analysis
The Google Ads campaign has been successful for the month of July! We saw an increase in the number of Clicks (7.1%), CTR (9.7%) and Conversions (200%), our Conversion rate (180%) also increased while getting a lower Cost per Conversion (62%) which is fantastic. These is definitely a success for July and with that being said, the plan for August is to structure the campaign to get a doudble digit in our CTR by optimising the performing keywords and testing a different approach on text ads.
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