Manager
The month of August has been a solid month of improvements! While it appears our dashboard is not pulling through each conversion throughout the month, we did achieve 3 conversions over the last month which was fantastic! Over the coming month we will be working on a solution for the conversion tracking issue on our dashboard, as well as optimising the campaign to see a further improvement in the coming month when it comes to the amount of conversions (phone calls).
AdWords Analysis
August has produced some improved numbers from the previous month. We’ve seen a massive increase in the CTR (604.6%) and although some conversions are not appearing in the dashboard we can see that the campaign has generated 3 overall conversions with a 5.5% Conversion rate. Our plan for September is to structure the campaign to see an improved CTR, increase in Conversions and a lower Cost/Conversion. We will also be optimising the text on the ads themselves to see if that change will have a better approach for potencial customers.
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