Manager
The month of August as been a great month of results. We have seen a 27% increase in website traffic which has been very pleasing. It was also a great win to see the number of conversions pick up this month. We will be continuing to optimise the campaign through ad copy in order to see a continued improvement in the CTR, and hopefully the number of conversions occurring through the next month.
AdWords Analysis
August has been a fantastic month for the Google Ads campaign. We have seen an increase in the stats across the dashboard including CTR (46.1%), Conversions (100%) and Conversion rate (85.7%) which have increased drastically. Considering that not all conversions are appearing in the dashboard (due to a tracking issue), we can definitely see that our strategy from the last month was a success. September will be an exciting month as we have found a way to track conversions more accurately.
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