Manager
August has been a very pleasing month of results! While we have seen a dip in the overall website traffic, we have actually seen a 26% increase in the number of conversions. This has also improved the overall click through rate to 3.3% which is fantastic! Over the coming month our focus will be on seeing more traffic coming to the site and increasing the number of conversions and click through rate.
AdWords Analysis
August has been a very positive month for the Google Ads campaign. We have seen an increase in CTR (69.5%), Conversions (26.3%) and Conversion rate (39.2%) which is great! We have also been able to lower the Cost/ Conversions by 19.7% compared to the previous month. Our plan for the month of September is to structure the campaign to see a further increase in the CTR through some keyword and text ad optimisations.
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