Manager
The month of August has been a great month of numbers. We have seen a 16% increase in the overall website traffic with the highest contributor to this traffic being ‘cpc’ (Google Ads). We have seen a dramatic increase in the number of conversions which has been impressive. We do have a recommendation mentioned below for a change in the coming month which could help see an improvement in the CTR and total number of conversions. We will not move forward with this change without your approval first. But please do let our team know if you have any questions about this.
AdWords Analysis
The month of August has been successful for the Google Ads campaign. We have seen an increase in the click through rate by 54.6%, Conversions by 44.2% and Conversion rate by 17.6%. These stats are improved from the previous month, however we are confident we can improve on these even more through September. Especially on the CTR front, if we can remove the networks that do not achieve conversions, our impressions might be lesser overall, however we would likely see an improvement in our CTR which could also lead to higher number of conversions and conversion rate.
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