Manager
August has produced some great results across the board! We have seen a very slight increase in the overall website traffic and it’s great to see that the majority of this traffic (310 visitors out of 477) have come from organic Google search. The improved positions for the SEO rankings should mean that we are continuing to see an increase in the website traffic coming from an organic source. The massive leaps in rankings we have seen this month have put the site in a great position to see a further increase in website traffic over the coming month. On the Google Ads front, we have been able to see improved numbers when it comes to conversions and click through rate, which is very pleasing. Over the coming month our focus will be on optimising the text ads in order to see further improvements in the click through rate, which could also lead to a higher number of conversions throughout September.
SEO Analysis
The SEO rankings have continued to see massive improvements for the month of August! We can now see 72 terms appearing on the first page of Google’s results, with 26 of those terms appearing in the top 3 positions on the first page. Some terms in particular that have seen significant improvements include ‘cosmetic dentistry pyrmont’, ‘cosmetic dentistry chatswood’ and ‘dermal fillers sydney’ which have jumped 89, 69 and 36 positions over the last 30 days. Over the coming month our focus will remain on our off page strategy which we will utilise in order to see a further boost in the number of keywords sitting in the top 3 positions on Google.
h2>AdWords Analysis
August has been a great month for our Google Ads campaign. We are seeing greens for all stats across the dashboard which is fantastic! We have seen an increase in the CTR (5.6%), Conversions (100%) and Conversion rate (70.2%), and we were also able to achieve a lower Cost/Conversion by 50.7% which is a great success for the month of August. We are still facing a conversion tracking issue, however once resolved, we will be able to see all converions tracking correctly on our dashboard. Our plan for September is to structure the campaign to see an increase in the CTR and to move towards an even lower Cost/ Conversion.
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