Manager
The month of August has been very positive overall! We have seen a slight 6% increase in website traffic which has been great, and it’s extremely positive to see the average session duration improve to now be sitting just over the 2 minute mark. On the SEO front, we are continuing to maintain our achieved rankings while also moving more keywords into the top 3 positions on the first page of results which is great. The Google Ads campaign has produced some positive numbers overall, however we would like to see an increase in the total number of conversions over the coming month.
SEO Analysis
August has shown some positive progress for the SEO rankings. We can now see 20 terms appearing on the first page of Google’s results, with 13 of those terms appearing in the top 3 positions on the first page. The terms ‘bridges rutherford’, ‘bridges thornton’ and ‘cosmetic dentistry thornton’ have moved 4 and 2 positions higher on the first page of results which is fantastic! Over the coming month, we will continue with our off page strategy in order to see more movements into the valuable top 3 positions on the first page of Google’s results.
h2>AdWords Analysis
The Google Ads campaign has been succesful for the month of August. We have managed to produce an increase in Clicks (4.8%) and Impressions (78.2%) with a very positive 7.5% CTR and 6.4% Conversion rate. These numbers are fantastic! Our plan for the month of September is to see some improved results for the number of conversions. We will do this by structuring the campaign to drive an increase in CTR, Conversions and a lower Cost per Conversion by optimising the keywords and utilising a more aggressive approach in our text ads.
Recent Comments