Manager
August has been an outstanding month across the board! We have seen a massive 43% increase in website traffic and it’s great to see that the majority of this traffic (136 out of 256 users) is coming from organic search (Google search results). On the SEO side of things, the rankings have really hit the ground running and are already seeing drastic improvements which is fantastic! On the Google Ads front, the campaign is off to a great start, however with an increase in the daily budget we do believe we could see much more value out of the campaign. Could you please let us know if you would like to move forward with our recommendation of a daily budget increase? Otherwise, we will continue to optimise both the SEO and Google Ads campaigns in order to see further improvements through September.
SEO Analysis
The month of August has been a fantastic initial month of results! Since sending the SEO pages live, we have seen some drastic movements in the rankings. We can now see 60 keywords appearing on the first page (top 10) of Google’s results, with 29 of those appearing in the top 3 positions on that first page. The terms ‘custom made curtains ascot’, ‘custom made curtains morningside’ and ‘custom made curtains stafford’ have all jumped 99 positions to now be sitting in the 1st position on Google. Another great win was seeing the term ‘curtains brisbane’ improve its ranking by 65 positions in the last 30 days! Over the coming month we will be utilising some off page techniques in order to see more terms moving onto that first page of results on Google.
h2>AdWords Analysis
The Google Ads campaign for the month of August has been positive. We have been able to generate 46 clicks, 1.0% CTR and 2 Conversions. While it looks like we are facing a tracking issue with conversions (as these are not appearing in the dashboard), we are able to see the 2 conversions from a call tracker that we have set up. These numbers for the month of August are a great starting point for the campaign, and we are confident they will improve through September. However, a strong recommendation for the campaign is to increase the daily budget to at least $25 a day as we believe this would lead to a large increase in the campaigns overall performance. At this stafe, we are exhausting our daily budget faster than the competitors are which means we are losing about 20% of potencial customers.
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