Manager
The month of September has been a fantastic month of improvements! We have been able to see a 26% increase in website traffic, with this increase coming from the Google Ads campaign. The campaign itself has achieved an increased number of conversions for the month of September. Over the coming month, we will continue with optimisation to ensure we can maintain this performance and even improve on it for the coming month.
AdWords Analysis
The Google Ads campaign has been successful for the month of September. We have seen an increase in the number of Clicks (21.7%), the Conversions (31.3%) and the Conversion rate (7.8%) which has been great to see. We were also able to lower the cost per conversion (24.7%) which was a great win. We can see that 85% of conversions came from mobile devices so bidding higher on mobile devices is a move we will be making to improve the results further. The plan for October is to structure the campaign to drive more conversions and changing non-performing ads for better campaign performance overall.
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