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The month of September has been a positive month. We did see some drops in website traffic towards the end of the month, however the Google Ads campaign remained positive with 2 tracked conversions over the past month. Coming up we will be focusing our strategy on audience relevance, and updating the ad text, in order to see an increase in the number of conversions in the coming month.

AdWords Analysis

The Google Ads campaign has been positive for September. We have seen an increase in Clicks (35.7%), CTR (30%) and Impressions (4.4%). While, we did have a conversion tracking issue, we have been able to resolve this which will lead to more accurate data for the month of October. The plan for October is to get more conversions by structuring the campaign for higher relevance for the audience.