Manager
The month of September has been a slower month overall. We have seen a dip in the overall website traffic and traffic coming from the Google Ads campaign, however to still be seeing 9 conversions and a CTR of 4.5% is fantastic. Over the coming month we will be optimising the campaign to see an increase in the number of conversions and also see these conversions occurring at a lower cost.
AdWords Analysis
It has been a successful month for the Google Ads campaign for the month of September. We were able to see an increase in the CTR by 34.4% compared to the previous month of August. We did also see some lower stats compared to the previous month however, the overall numbers are still remaining very positive with a total of 9 conversions with a 9.1% conversion rate. The plan for October is to outperform September by structuring the campaign to drive an increase in Conversions and a lower conversion rate.
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