Manager
The month of September has seen a slower month of Google Ads results overall. We have seen a slight increase in the overall website traffic which is positive. Over the coming month we will be working to see an increase in the Google Ads impressions and CTR, to hopefully see a further increase in the website traffic. We will also be working to see an increase in the number of conversions achieved throughout the coming month while also lowering down the current cost per conversion.
AdWords Analysis
The Google Ads campaign has been successful in terms of overall conversions for the month of September. We have managed to achieve a very slight increase in the number of Clicks (.3%) and a more significant increase in the CTR (11.9%). We did see a slightly lower number of conversions this month in comparison to the previous month however, we are definitely still seeing a positive performance overall. Our plan for the month of October is to structure the campaign to maximise the number of conversions within the current budget and to improve the CTR further along with the conversion rate. We will also be focusing on lowering the cost per conversion.
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