Manager
September has produced a fantastic month of results on all fronts. We have seen a 4% increase in website traffic with organic (Google search) still contributing to the majority of this traffic. On the SEO front, the keywords are continuing to make further progress towards first page positions which is great! We will be continuing with our link building in order to see the Sydney terms moving closer to the more valuable first page rankings. In terms of the Google Ads campaign, we have seen an increase in the number of impressions and clicks which is great! We have also been able to resolve the conversion tracking issue which means we will be able to see all conversions appearing in the dashboard through October!
SEO Analysis
The month of September has been a great month for the SEO results! We have seen an increase in the number of terms appearing in the top 10 (first page) and the top 3 positions on Google! We can now see 78 terms on the first page, with 28 of those terms actually appearing in the top 3 positions on that first page. The terms ‘orthodontics north shore‘, ‘cosmetic dentistry mascot’ and ‘dermal fillers bondi junction’ have jumped 95, 92 and 78 positions respectively. We will continue with our off page strategy over the coming months to see more improvements in the Sydney terms as well which have continued to make steady movements towards the first page of Google’s results.
AdWords Analysis
The Google Ads campaign has been positive for the month of September. We managed to see an increase in Clicks (16%) and Impressions (27.3%) which is great. We did have an ongoing conversion tracking issue however we have now managed to resolve this, which will mean all conversions are being recorded in the dashboard accurately. The plan for the coming month is to structure the campaign to see an improved CTR and a better conversion rate by optimising the keywords and the ads themselves.
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