Manager
The month of September has shown some pleasing results overall. We can now see 365 website visits throughout the month, and it’s great to see that organic (Google search) and cpc (Google Ads) are contributing the majority of this website traffic. The SEO rankings are continuing to move into more valuable terms on Google and we will continue our work to ensure this trend of results continues through October and we can achieve more top 3 positions. On the Google Ads front, we have seen 7 calls over the last month, with only 1 tracked on the dashboard due to a tracking issue. However, we have now been able to resolve this conversion tracking issue which means in the coming month we will see all tracked Google Ads calls appearing in the reporting dashboard!
SEO Analysis
September has produced a very positive month of results for SEO! We have seen an increase in the number of terms appearing in the top 10 results, with this now at 81! The terms ‘earthmoving darlington’, ‘excavation kelmscott’ and ‘earthmoving midland’ have jumped 97, 95 and 94 positions respectively to now be ranking on the very first page of Google’s results! Over the coming month we will be monitoring these massive jumps to ensure we are seeing the terms continue to make their way to the first page of results and then climbing their way to the top 3 positions on that first page.
AdWords Analysis
The campaign saw a slower start to see results, however we did see this pick up towards the end of the month with 7 calls recorded! We are confident that the month of October will see an increase in the traffic and the overall performance. Our plan for the month is to structure the campaign to drive more conversions through a higher CTR.
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