Manager
The month of September has seen a fantastic month on all fronts. We have seen an 11% increase in website traffic and it’s great to see the organic (Google search) traffic contributing to the majority of this website traffic. The SEO rankings are moving around very well towards more of those first page rankings. We will continue to push the more valuable terms towards the first page of Google’s results, as this will see more people visiting the website through the month. On the Google Ads front, the campaign has improved from the previous month, and we will now be able to track conversions much more accurately in the coming month which is great. We will continue to optimise the campaign to maximise the number of conversions achieved with the existing budget.
SEO Analysis
September has produced another great month of results! We have seen another increase in the number of terms appearing in the top 10 (first page) of results on Google, with this now sitting at 68 terms, with 34 of those actually appearing in the top 3 results on the first page. The terms ‘roman blinds indooroopilly’, ‘curtains south brisbane’ and ‘curtains brisbane’ have seen 96, 84 and 21 position jumps which is fantastic! Over the coming month, we will utilise our off page strategy to help increase the overall rankings and the more valuable terms into the first page of results.
h2>AdWords Analysis
We saw a slower start for the Google Ads campaign through August but saw a massive improvement throughout the month of Sptember! We have seen an increase in the number of Clicks (2.2%), CTR (286%) and we also managed to get a 2.1% Conversion rate which is great. For further improvements in the campaign performance, we would recommend a budget increase to at least $25/day. As this will allow the campaign to achieve a higher number of conversions. For now, the plan for October is to maximise the existing budget by structuring the campaign to bid more on lower cost keywords and make the ads more relevant to the audience.
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