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he month of October has produced a positive month of results overall. We have seen a massive increase in the overall website traffic, with 35 of the total website users coming from organic Google search. As our SEO rankings continue to improve, we are confident we should see the overall website traffic increasing as well. The SEO rankings themselves have made steady progress over the last 30 days and are moving closer each month towards page #1 rankings. Through the month of November, with our off page work, we are confident we will be able to push more keywords onto the first page of Google’s results and then into the top 3 positions on that first page.

SEO Analysis

October has produced a positive month overall. We can see an improvement in the number of terms appearing in the top 10 (first page) results on Google, with this now at 5. We have seen the terms ‘evaporative cooling repairs hawthorn’, ‘heater repairs croydon’ and ‘air conditioning service preston’ jump 86, 75 and 72 positions respectively to now be sitting just outside the top 10 results. It has also been a great win to see the more competitive Melbourn keyword ‘air conditioning repairs melbourne’ jump 76 positions to now be sitting in the 24 position on Google. Over the coming month we will continue with our off page strategy in order to see these keywords move onto the first page of results which will produce the most value for the business.

AdWords Analysis

As the Google Ads campaign was paused this month, there will be no Google Ads analysis.