AdWords Analysis
The Google ads campaign has produced a slower month of results for October. After the update of Google Ads in October, the cost per click has skyrocketed and as a result the campaign has not been performing as well as previous months with the curent budget. In saying that, the stats we were able to achieve have still been positive to see. We have generated a 10% CTR, 4 Total Conversions and 13.3% Conversion rate which is great. For the month of November we would recommend an increase in the daily budget. Could you please advise if you would like to ahead with a budget increase? With this, we would be able to generate more traffic for the ads and in turn generate an increase in conversions (phone calls for the business). If a budget increase is not possible we will need to structure the campign to adopt to the increase in CPC by using less expensive keywords.
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