Manager
October has produced a positive month overall. We have been able to see a 33% increase in website traffic over the last month, with the number of users coming from organic Google search results increasing! With 62 organic website visits in September to 84 organic visits through October, this is a direct effect on the newly achieved SEO rankings achieved through the last 30 days. On the Google Ads front, we were able to see more traffic to the campaign this month which was great to see. However, if you would like to see valuable conversions coming from Google Ads, we would recommend creating a new campaign with a higher budget so we can geo target keywords and pull in more traffic and in turn conversions.
SEO Analysis
The month of October has continued to show fluctuations in the rankings with very positive results! We can now see 180 keywords appearing in the top 10 positions on Google, 136 of those actually appearing in the top 3 positions. The keywords ‘balance and fall treatment chermside’, ‘sports injuries physiotherapist’ and ‘arthritis rehabilitation gaythorne’ have jumped 99, 96 and 95 positions respectively to now be sitting in the top 5 positions on the first page of Google’s results. Over the coming month, our work will continue with the off page strategy in order to maintain these rankings and continue seeing jumps towards more page #1 rankings.
AdWords Analysis
October has seen a successful month overall. Out goal for the month was to achieve more traffic in the campaign, and this was successful! We were able to see an increase in Clicks (30.8%), CTR (10.2%) and Impressions (18.7%). While we didnt achieve conversions in the campaign, through this mongh, our recommendation is to create a new campaign which will focus on geo targetting keywords. This new campaign at a larger budget, will allow us to achieve more traffic and in turn, more conversions.
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