Manager
The month of October has produced a great month of numbers overall. We have seen a significant 24% increase in the overall website traffic with the majority of this traffic coming from organic Google search results. As our SEO rankings continue to make their way towards the top 10 and top 3 results on Google, we do expect the website traffic to continue to increase as well. The SEO rankings themselves have been making steady progress towards more valuable positions on the first page of Google, however we will be continuing to utilise our off page strategy to ensure the keywords continue following this trend. On the Google Ads front, the campaign has been performing slower than expected. However, it has been very positive to see an increase in the number of clicks on our ads. From here, our goal is to achieve a number of conversions through the month of November, which we will be utilising a few different optimisation tactics achieve.
SEO Analysis
October has seen a positive month of results overall with some large fluctuations in the rankings. We can now see 9 keywords appearing in the top 3 results on the first page of Google which is an improvement from the previous month. We have seen the keywords ‘emergency dentist lindfield’, ‘dental implants lane cove’ and ‘dental implants epping’ move 79, 74 and 66 positions respectively towards better rankings on Google. Over the coming month our focus will remain on the off page strategy to ensure that we can see more keywords moving onto the first page (top 10 results) of Google, and then furthering them into the top 3 results on that first page. Our goal for the month of November is to see 13 keywords appearing in the top 3 results.
AdWords Analysis
October has produced a slower month than expected on the Google Ads front. We did however manage to achieve 44 clicks, a 5.2% CTR and 849 impressions on the ads throughout the month. However, the campaign is facing a high cost per click, which our new strategy regarding the ad schedule (running ads for half the days in the month in order to double the monthly budget on those days), is working to combat this. Our plan for the month of November is to rebuild the campaign using a one keyword ad group style which should assist in getting an improved average cost per click. We will also be using a different approach with our ads and target some of the less expensive keywords.
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