Manager
The month of October has produced some positive numbers overall. We have seen a massive increase in the overall website traffic which has been great! The Google Ads campaign itself has seen a slower month of results due to the increase in CPC from the recent Google update. We will be working to rebuild and optimise the campaign to ensure this does not hold our results back in the month of November. With 2 conversions achieved this month, our goal will be to improve upon this in the coming month.
Google Ads Analysis
The Google Ads campaign for the month of October has been slower than usual, but positive overall. We managed to achieve 65 Clicks, 5.0% CTR and 1.3k Impressions throughout the month which is great. Our average CPC hindered our campaign in performing better as we are reaching the daily limit spend which in turn has resulted in missing clicks and potential customers. Our plan for November is to rebuild the campaign to achieve a better CPC and also change the structure of our campaign. This approach should help us to see more traffic and clicks which can lead to an increase in conversions.
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