Google Ads Analysis
The Google Ads campaign has seen positve performance since starting this up a few weeks ago. We have since seen an increase in the number of Clicks (58.8%), CTR (27.3%) and Impressions (24.8%) which is a great sign. The number of conversions has been slower due to the lower budget, however we have come up with a new approach to change the ad schedule so the ads are running on half the days throughout the month. This way we can double the budget on those days and maximise the existing budget. An increase in budget would still be very beneficial to ensure we can see a great number of conversions throughout the month, however with no budget increase, we will work to optimise the campaign using a one keyword ad group to help us lower down the avg CPC.
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