AdWords Analysis
The Google Ads campaign has been successful for the month of November. We have seen an increase in the CTR (70%), Conversion rate (3.4%) and we also achieved a lower Cost/Conversions (17.9%). We were able to achieve the same number of conversions as we did in the previous month after the optimisations we made. In order to see further improvements in results, we would like to see an increase in the overall ad spend budget. The plan for December if without a budget increase, is to optimise the ads and also try using Single Keyword Ad Group in the campaign to help lower down the CPC and get better quality conversions overall.
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