Manager
November has produced a pleasing month overall. While we have seen a dip in the overall website traffic throughout the month, we have actually been able to achieve an increase in the number of conversions which is great! In the coming month we will be continuing to optimise our ads to ensure only the best performing ads are on display.
Google Ads Analysis
The Google Ads campaign has been very successful for November. We have seen an increase in the number of Impressions (18.8%), Conversions (7.1%) and the Conversions rate (12.3%) which is fantastic. We also managed to achieve a lower Cost per Conversion (9.7%) which is now sitting at $23.72. The changes we made to the campaign through November has been proven effective and with that being said we will continue using our existing keywords and ads and also change the non performing ones.
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