Manager
November has produced a fantastic month of numbers for the Google Ads campaign. We have been able to achieve 11 conversions in total which is very pleasing. Through the start of December we will be continuing with the optimisations to the ads and search terms to ensure we see these results continuing. However, with the campaign paused through the Christmas period we will also be focusing on the new Google Maps work.
Google Ads Analysis
The Google ads campaign has been a success for November. We have managed to achieve the same number of conversions as the previous month and we have also seen an increase in the Conversion rate (52.6%) and CTR (24.4%) which is fantastic. These increases proves that our optimisations on our ads were effective in getting more relevant clicks which has also translated to more relevant conversions. Our plan for December is to structure the campaign to drive an increase in conversions while also achieving a lower cost per conversions by optimising the keywords to more relevant searches.
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