Manager
The month of November has been very pleasing for the SEO campaign! While we have seen a very slight 1% dip in the overall website traffic, it has been fantastic to see the huge 50% increase in the average session duration. This means people are spending more time on the website when they click which is great. The SEO rankings have continued to move along nicely on their way to more of those page #1 rankings. In particular this month we saw many jumps in the rankings for the ‘physio’ or ‘physiotherapist’ terms which is great. In the coming month, we will continue utilising our existing off page strategy as it is proving to be a success for the campaign.
SEO Analysis
November has been a positive month of numbers. We can see 66 keywords appearing in the top 10 positions with 33 of those keywords actually appearing in the top 3 positions on Google. We have seen some lare movements for the terms ‘physiotherapist keilor east’, ‘physiotherapy moonee ponds’ and ‘physio yarraville’ which have jumped 90, 79 and 75 positions respectively. It has also been a huge win to see the term ‘physiotherapist keilor’ move up 3 positions to now be sitting in the 8th position on the first page of results. Through December we will be continuing with our link building strategy to ensure we can continue seeing this trend of improvement through the Christmas period.
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