Manager
November has produced a month with some ups and downs. We have seen a drop in the overall performance for the Google Ads campaign since changing to the Gold Coast locations and targeting more specific keywords. Our team has strongly suggested an increase in the daily budget as this is the only factor that is still holding the campaign performance back at this point. We will continue to stretch the existing budget as much as we can, however an increase will only help us see an improvement in the overall performance. On the SEO front we have seen some fantastic progress! We are seeing a massive number of our targeted keywords appearing on the first page of results and we will be continuing with our existing strategy to ensure we can maintain these positions through the Christmas period.
SEO Analysis
The month of November has been absolutely fantastic for the SEO campaign! We can now see 188 out of out total 198 keywords ranking on the first page of Google’s results (top 10), with 156 of those actually ranking in the top 3 positions on that first page of results. We have also seen some great wins for the more competitive Gold Coast keywords with the terms ‘roller door repairs gold coast’, ‘roller doors gold coast’, ‘door operators gold coast’ and ‘roller door accessories gold coast’ moving 12, 9, 7 and 6 positions respectively closer to those top rankings. Over the coming month we will be continuing with our off page strategy to ensure we can maintain these rankings and push those Gold Coast terms even higher up in Google’s results.
AdWords Analysis
The month of November has shown continuous improvement in the Google Ads campaign. While we have seen a drop in the overall conversions, it has been positive to have seen an increase in the CTR by a whopping 125.2% which is not suprising because we are using highly relevant and very specific keywords. However, the cost per click also continued to rise through the month as it now sits at $12.90. With our current budget the campaign is limitied to only geting 0 – 1 click on a daily basis which is not allowing the campaign to reach its full potential. We still suggest to increase the budget to atleast $35 to $40 a day to be in a comfortable position, or if not, we will be working to try to squeeze the monthly budget and just run the campaign for 2 weeks our of the month which will give us the ability to raise the budget to a confortable level for those 2 live weeks.
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