Manager
The month of November has seen some very positive results. We have seen an increase in the number of conversions from the Google Ads campaign, as well as the total number of impressions which is great. While out CTR has dropped, we will be focusing on this in the coming month to ensure we can see an improvement in this. As if we can improve the CTR we should also be able to see an increase in the number of conversions.
Google Ads Analysis
We have seen some very positive improvements in the Google Ads campaign for November. We have seen an increase in the number of Impressions (2.1%), Conversions (40%), conversions rate (49.25) and we also achieved a lower Cost per Conversion (-26.8%). This is an indication that the optimiations completed through the month were a success for the campaign. However, our CTR dropped a little, however it is still sitting at a positive number. We are getting 71% of our conversions on mobile devices so we will continue bidding more towards it but we will not abandoning PC and tablet all together as we are still getting a few conversions from them. The plan for December is to focus on improving the CTR by creating a different approach in our ads and adding more search terms in our keywords list.
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