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November has seen a month of ups and downs. We have seen a dip in the overall website traffic through the month, however it looks like this traffic picked up towards the second half of the month which is promising for December. The SEO rankings are moving up and down, with some of the City level keywords making their way to improved positions while it seems the National level keywords have slipped very slightly. Our link building strategy will be focusing on these national keywords in the coming month to ensure we can see a bounce back.

SEO Analysis

The month of November has seen some fluctuations in the SEO rankings. We have seen a dip in the overall rankings appearing in the top 10 results on Google with the national terms ‘truck finance’ and ‘truck loans’ dipping by 1 and 4 positions respectively. In the coming month, we will be using our off page strategy to combat these movements. We will be working to secure an editorial spot which will encourage these rankings to bounce back and continue moving into those more valuable page #1 positions on Google.