Manager
November has been a fantastic month of results. We have been able to achieve an increase in the total number of conversions and also the click through rate which has been very positive to see. With the optimisations we plan to continue with through December we are confident we should be able to maintain these results over the Christmas period and even see some improvements in the total number of conversions tracked.
Google Ads Analysis
The month of November saw wonderful performance for the Google Ads campaign! We have seen an increase in the CTR (34.7%), Conversions (300%) and Conversion rate (453.5%) which has been great. We have also been able to achieve a lower cost per conversion, with this now sitting at $80.03. We are also confident that we can see this number decrease even further in December. With the data we have generated this month, we will be able to optimise the campaign even further and also be able to add highly relevant search terms to improve our CTR and possibly see an increase in conversions. The plan for December is to change the non prforming ads and keywords, and we would also take a look at doing manual bids to maximise the current budget that the campaign has.
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