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The Google Ads campaign has produced some fantastic initial results! We have already seen 2 conversions tracked through the month and as we continue to make optimisations to the campaign in December we should expect this number of conversions to increase. Our optimisations through December will include changing the non performing ads, our bidding strategy and ad scheduling to ensure we can see an improved CTR and number of conversions.

Google Ads Analysis

The Google Ads campaign has been positive for our first month of results! We have been able to generate 68 Clicks, a 2.91 CTR, 2 Conversions and 7.25% Conversions rate. For a starting campaign we have definitely hit a homerun as our Cost/Conversions is sitting at $56.01 which is great. The plan for December is to structure the campaign to achieve an improved CTR and to also get more conversions by optimising the non performing ads and keywords along with ad scheduling and bids.