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Active Vac – August 2021 Monthly Report

Sep 6, 2021

Manager

August saw some mixed results in terms of website and SEO performance. The site experienced a setback in user traffic, with an 18.4% decrease in site visits. On the other hand, the overall trend had several high points and ended on a high note, which has us optimistic! An overwhelming majority of users also arrived through organic (SEO) channels, with almost all of them new. In terms of SEO performance, the site saw a small but welcome 1.8% increase in average ranking – nonetheless pleasing to see. We’ve sustained our keywords in the top 3 positions of search results, and over 60 of them hold the #1 ranking. We did lose some keywords from the first page, but we’re hopeful of recovering performance. August saw us focus on the ‘insulation installers Penrith’ target keyword, which now ranks 3rd in search results. This September, we’ll focus on the Sydney target keywords – in particular, we want the ‘roof vacuuming Sydney’ keyword to return to its #1 rank.

SEO Analysis

  • 96 keywords ranking in top 3 (first page) results
  • 24 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 2nd position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ ranking in 4th position (first page)
  • In August, on-page optimisations were completed with a focus on the keyword ‘insulation installers Penrith’ which is now ranking in 3rd position (first page).
  • Through September, we will focus on optimisation for Sydney keywords, particularly keyword ‘roof vacuuming Sydney’ which dipped slightly from 1st position to 2nd position.

    • Active Vac – July 2021 Monthly Report

    Aug 6, 2021

    Manager

    July has seen a smaller but no less pleasing increase in website traffic, with the overall campaign performance being positive. There were some fluctuations in the overall trend of visits, but the month ended on an optimistic note! There was a slight drop in the number of users arriving through organic (SEO) channels — 597 now, from 615 last month — but that still makes up an overwhelming majority of overall site visits, and almost all those users were new. SEO performance, meanwhile, saw some welcome recovery in the site’s average rank. There has been a 3.4% increase in the number of keywords in the top 3 spots of search results. A large percentage of these hold the #1 ranking, which is fantastic for the campaign. Through August, we’ll continue our optimisations to further improve keyword performance and aim to see other keywords rank higher on first page results.

    SEO Analysis

  • 87 keywords ranking in top 3 (first page) results
  • 30 keywords ranking in top 4-10 (first page) results
  • Keyword ‘roof vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘roof space cleaning Sydney’ ranking in 3rd position (first page)
  • Keyword ‘ceiling vacuuming Sydney’ ranking in 1st position (first page)
  • Keyword ‘blow in insulation Sydney’ ranking in 4th position (first page)
  • In July, on-page optimisations were completed with a focus on the keyword ‘insulation installers Sydney’ which is now ranking in 11th position (second page).
  • Through August, we will carry on with optimisation efforts to maintain current top ranking keywords and boost others to reach first page rankings in Google’s search results.