Manager
The month of has produced some positive numbers to start the year with. While our overall website traffic is up from the previous month, we have actually not been able to track the last week of data through the month. It seems our tracking codes have been removed from the website, hence we were not able to track accurate data regarding website traffic towards the end of the month. We have now re-enabled these tracking codes and we are currently tracking data for the month of February. The SEO campaign has continued to push the focus keywords into improved positions and towards the top 1-3 positions on the first page of Google. Over the coming month we will be focusing on our on-page strategy in order to see further improvements for the Mitchelton and Ferny Hills keywords, while also staying up to date with Google’s algorithm updates. On the Google Ads front, we have seen 2 conversions achieved in January, however now that we have sent the new geo-targeted campaign live, we do expect to see a jump in the total number of conversions achieved through the month. We will be monitoring this closely and optimising it as it progresses.
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