Manager
The month of January has seen some fantastic Google Ads stats to start the year with. We have seen a significant increase in the number of conversions and our CTR has improved from the previous month, but we would really like to see this higher still. Over the coming month we will be working to structure the campaign to see this increase in the CTR and the Conversion Rate without sacrificing the number of clicks achieved. We have also noted that the Shopping campaigns are the highest contributing factor for the low CTR and we are limited in what we can do to improve this. We would recommend editing the product description in the merchant account. Overall, the campaign is tracking well, and our focus for the coming month is to do what we can to improve the CTR and maintain if not enhance the number of conversions.
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